Building brand online
Visual identity development.
BrandWorks is Google innovative, hands-on workshop experience that brings the best of Google to advertising partners. Each personalised session is designed to equip them with everything they need to build their brand online.
My role was to design the visual identity of this new strategic creative solution provided by Google and help design and structure the European-wide scaling-up from an instructional resource perspective.
After developing a visual identity and creating a set of imagery, for external communication, I concentrated on scaling-up and building internal capabilites by designing and creating instructional material (How tos, idents, videos, facilitation guides, templates, worksheets, etc.) as well as the resource hub (in Google Sites).